MG Motor – Winter Dinner
In Frankfurt, the MG moon rose.
In November 2023, we transformed the NH Collection Spin Tower and a stylish new bar restaurant in the centre of Frankfurt into modern, innovative and prestigious MG trend locations.
The car manufacturer invited its partners to a winter dinner with a product presentation, award ceremony, interactivity and dialogue.
Branding was a central theme, but realizing it was a challenge, as the daytime operation of the bar took place despite the evening event, leaving little time before and after for the transformation for the dinner.
The brand needed to be integrated into as many details as possible and appear futuristic and avant-garde.
In the bar, for example, this took place on shining coasters that illuminated the drink with the MG logo, the drink was stirred with MG cocktail sticks, some of the lighting elements were a logo, gobos flew through the room, service staff in MG polo shirts served the guests or you took the MG lift to the third floor of the Omniturm and entered the room on MG carpets.
The highlight was the projection of the logo onto the skyscraper opposite. This then became the backdrop for most of the views from the location’s panoramic glazing.
After the official welcome, presentation of the milestones and the outlook for 2024, the TOP 3 agents were nominated, and a new MG model was presented for preview in the tent in front of the building. Of course, there was wonderful flying catering with stylish food creations.
Successful appearance, successful impressions, successful partner event – staged and accompanied by REALIZE.
This is how image boost works.
