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The purpose of the content marketing strategy is to build trust in a company and its products and services with entertaining and/or informative content and thus pave the way for the planned event.
> Happening
> Celebration
> Trade meeting
> Networking
> Expert knowledge
> Latest trends
> Clients / Consumer
> Partner
> Competitors
> Professionals
> Public
> Employees
> Positioning
> Acquisition
> Product launch
> Expertise
> Customer retention
> Image / Outreach
The first step is to orientate oneself to the interests of the target group, offer advantages for them and thus meet their needs and demonstrate the solution to the problem.
> Prof. articles
> Case Study
> Surveys
> Video
> Podcasts
> Infografics
> Tutorials
> Target group
> Industry sector
> Public
NL
SM
WBL
> Live participants
> Target group
> Community
SM
AE
WBL
> Target group
> Industry sector
> Public
NL
SM
WBL
This is what perfect communication for new areas of technology could look like:
> Arouse anticipation
> It is important to be there
> Save added value for success
> Chance to follow the event
> Fantastic atmosphere
> Earned media effects
> Insider’s accent for live-particip.
> Summary / review
> Don’t miss the next event
> Arouse anticipation
> It is important to be there
> Save added value for success
> Chance to follow the event
> Fantastic atmosphere
> Earned media effects
> Insider’s accent for live-particip.
> Summary / review
> Don’t miss the next event
